Berlin | Identity & Systems


TYPO is an annual conference for designers, professors, marketing experts, scientists, artists, journalists, and many more. At TYPO conferences, speakers present and discuss diverse approaches in the fields of communication and design. I created an identity for the Berlin stop of the TYPO conference which had the theme of Touch.

For the identity I drew influences from the Bauhaus era that originated in Germany. I chose black and red with bold type to represent the city’s boldness, as well as its strong historical background. The use of the red squares, combined with san serif type also gives it a Bauhaus feel. The word “Berlin” was separated in half and stacked on top of itself to give it a more modern look. The “B,” “L,” “R,” and “N” were designed to touch, highlighting the theme once more.







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